Over 100 years and thousands of films, the journey of Hindi Cinema across the celluloid from “Raja Harishchandra” in 1913 to “Chhapaak” in 2020 has been a roller coaster of drama, emotions, comedy, horror, adventure and the list goes on to feature all genres that have ever existed. The Hindi Cinema that we all know as Bollywood has transformed into a multimillion dollar industry.
From swaying to music and dancing to songs, memorizing the dialogues to living in the scenes, it has emerged as a major influence on the society in terms of trends, ideas and notions.
Even more so, this industry has been contributing to the nation’s GDP for long. Bollywood scales to account for around 1 percent of the nation’s GDP. Now this may not sound very significant, but the contribution is significant enough to make the sector larger than India’s consumer durables and online retail industries.
If we see it from an economic perspective, Bollywood is a mixed economy with both the government and the private sectors having a certain control over it. The market demand of the industry is not confined to the Indian subcontinent and extends across boundaries, thus creating the need for dubbing into different languages. The benchmark for a film’s success is now defined by its ability to reach the 100 crores benchmark rather than its struggle of surviving on the screen.
The enthusiasm amongst the audiences in India is reflected in the fact that every Friday, with a new movie’s release, around 20 million people go to the movies and spend what accounts to an average Indian’s daily wage.
If we compare Bollywood against Hollywood, the industry beats Hollywood in terms of cinema ticket sales and releases but falls back in terms of revenue generation. For instance, in 2018, Bollywood released 1800 films while Hollywood laid back with just 500 films. But, if we are talking numbers, essentially, talking money seems more relevant. While Bollywood and its content is still evolving in a nascent phase of progressiveness and creativity, it has been quite a while since Hollywood began to venture into the same.
Even more so, the budget of a typical movie also relies on its genre. While a movie like “Bahubali” may have an enormous budget of up to 180 crores, another movie like “Badhai Ho” may wind up with a budget of only around 30 crores. This is owing to the enormous amount of technicalities that go into making a film. At the surface level, bollywood is primarily associated with actors and directors, but it is much beyond that.
Movies add to the creation of jobs directly as well as indirectly. In the form of technicians working on special effects to body doubles playing roles, all this further add to the economics behind the industry’s existence and success.
All this said, it can easily be concluded that the entertainment industry is one of the highest earning sectors in the country. Besides the social and cultural impact imprinted onto the minds of cinema enthusiasts, Bollywood has travelled across time and ages to contribute a whopping sum to India’s GDP.
Sources:
https://www.youthkiawaaz.com/2017/01/films-and-economics/amp/
-Laisha Gambhir